aggity launches Fyoosion
AGGITY LAUNCHES IN SPAIN AND LATAM A TECHNOLOGY PLATFORM FOR WEBSITES AND MICROSITES THAT DOUBLES ONLINE SALES FOR B2C COMPANIES Called Fyoosion, the new platform integrates more than 40 digital marketing tools that automatically maximize conversion and drastically reduce abandonment. Fyoosion, founded in 2013 and with clients in the US, Asia and Oceania, facilitates digital marketing initiatives for Direct Response, Direct Marketing and e-commerce, and increases website traffic by up to 50% and the recovery rate of interrupted purchase processes by 15%. It also reduces dropouts by 40%. aggity will market this new technology platform exclusively in Spain and in the Latin American market, with a special focus on small and medium-sized companies. aggity, a Spanish multinational of digital solutions for the socialization of business management, will introduce in Spain and in the Latin American market a new technological platform, called Fyoosion, to develop, in an automated way, digital marketing initiatives with Direct Response, Direct Marketing and e-commerce actions, and to maximize sales through corporate websites and microsites of any consumer products company. The new technology, developed in 2013, already operates in the US market, Asia and Oceania, and is able to emulate the interaction with web customers with the same logic as in a physical space, all automatically. According to aggity, this technology allows doubling online sales, increasing traffic on websites and microsites by up to 50%, thanks to optimal navigation on mobile devices; increasing interrupted purchase processes by 15%. In addition, it also manages to reduce online customer abandonment by 40% before completing the purchase. Broadly speaking, the new platform integrates 40 digital marketing tools to automate virtually all online business interaction with visitors, emulating the same reactions that arise between seller and customer in a physical space. With Fyoosion it is possible to optimize all back-end marketing processes of an online store, such as A/B testing or heatmapping, ensuring the quality and correct configuration of offers and facilitating the analysis of online data to respond in real time to the needs of the website visitor. This degree of automation makes it possible to reduce the most important problems faced by digital marketing managers and managers: high abandonment rates, low conversion rates and the dependence on the IT department or external consultants to carry out tests and implement optimization projects. According to aggity, 81% of online purchases are abandoned before the process is completed. In addition, the average conversion rate per visitor on corporate websites is less than 10%. On the other hand, 61% of the professionals who manage these web spaces perform less than 5 tests per month to optimize their website, as they spend two thirds of their time working with the IT department or external consultants. aggity will market Fyoosion exclusively for the Spanish and Latin American market in Cloud SAAS mode at a highly competitive price of approximately 2,000 euros/month. The solution is «plug & play» and requires no installation knowledge and virtually no training for the end user. According to Oscar Pierre, CEO of aggity «Fyoosion is an alternative to the complexity and high investments that many companies have to make the leap to the online world, Fyoosion not only simplifies and adds efficiency to this advance, it also does it at a really affordable cost, if we take into account the return that the implementation of this technology has for businesses». According to Abhishek Jain, co-founder and CEO of Fyoosion, «as more and more companies and entrepreneurs move to online commerce, there is a need to revisit and overhaul websites and be able to build an experience similar to that of real stores, which means offering credibility, interactivity and excitement.» aggity wants to become with this technology a clear reference in the market of Direct Response, Direct Marketing, e-commerce and marketing automation solutions, both in Spain and Latin America. This is especially true for small and medium-sized companies, which, according to aggity, are the ones that find it most difficult to take their business online. With a volume of around €22 billion, Spain is currently the fourth European power in online sales with a growth in 2016 compared to 2015 of 23% in 2016. Moreover, in Latin America, this market will reach US$100 billion in 2018.
aggity opens Mexico City office for Latin America
The Spanish multinational aggity, a digital solutions company (formerly operating under the T&G brand), is launching a whole new generation of highly innovative solutions and services for the socialization of business management. The company has opened its main office in Mexico City for all of Latin America. The new corporate strategy, developed by aggity will enable, through its solutions offering, its customers to address the digital transformation of their processes, their organization and their business to take advantage of the new opportunities that the global market is offering to any organization, anywhere in the world. aggity is characterized by offering a transversal vision of the new digital environment through practical and technologically advanced solutions in areas such as digital marketing, mobility, productivity and collaboration, Industry 4.0, work time management, finance or expense management and purchasing. The new solutions are also very lightweight, easy to implement and have an almost immediate return on investment. Among the new solutions, the following stand out Social Business by aggityThe new solution, a set of collaborative, productivity and communication tools (private, secure and confidential), based on the most widely understood social applications among end users today, allows a very fast adoption by all members of an organization, thus eradicating the complexity of the so-called corporate intranets. aggity will continue the strategy previously initiated by T&G, will maintain its multinational character and will operate, in addition to Spain, in Latin America, where, in addition to the Mexico City office, it has offices to cover the entire continent, including: Southern Cone, Central America, Andean Zone and Brazil. The new company also has four development laboratories in the digital transformation environment: one in Barcelona, two in Mexico and a fourth in Phoenix (USA), as well as strategic alliances with suppliers of international stature. aggity will focus its solutions on medium-sized companies and large corporations, basically in the banking and finance, industry, distribution and logistics, retail, services and healthcare sectors. The new technology offering and its broad geographic distribution will lead aggity to an estimated growth in turnover of around 30% during 2017, achieving a consolidated turnover of more than €8 million, compared to the €5.8 million that T&G turned over in 2016. Of the expected turnover for 2017, 47% will come from Spain, 24% from Mexico and the rest from the different geographical areas indicated. Looking ahead to 2020, the business plan targets a turnover of more than 14 million euros, with a similar geographical distribution. According to Oscar Mz. Tovilla, CEO of aggity Mexico , «companies have not yet exploited the full potential of software focused on the immediate, intelligent and shared use of information; with this new range of solutions we mobilize the business ecosystem and boost the proactivity of each and every one of its members». According to Oscar Pierre, Corporate President,«aggity is not only a rebranding, it means a technological evolution for the socialization of software tools and the proactive and intelligent use of all their power». Social Business for the agile enterprise The new platform Social Business by aggity available for Android and iOS, brings the social ecosystem of companies, composed of employees, collaborators, customers, suppliers, distributors, partners, business processes and things (IoT), to the digital environment, allowing them to contact, collaborate, communicate, share, cooperate and manage corporate knowledge in a secure, confidential, controlled and information-protected environment. This platform is made up of Corporate Messenger by aggitya private communication and collaboration system based on instant messaging and video streaming technologies. Corporate Social Network by aggity, a corporate social network with access levels and that, broadly speaking, allows to know and manage the knowledge of the whole organization, as well as the professional interests of its members, within it. In addition to the two mentioned above, a platform for Productivity and Collaboration platform allows clients to optimize their processes, formalize document management and enable online training under a social approach. Social Business is one of the key offerings in aggity ‘s new approach to driving digital transformation and engaging organizational members. A new approach to digital transformation aggity proposes a new approach to this concept, conceiving it as a process and not as an objective in itself. For the company, digital transformation starts with more efficient communication between the different people in an organization (Social Business) and its interoperability with different transactional systems (ERP, CRM, CMS…), in combination with mobility technologies, intelligent information analysis (big data) and IoT (internet of things). All of this, according to aggity, enables a true digital transformation of the business, creating new opportunities, new models and disruptive innovations. Social management of working time The GTT Time Plan by aggity solution , available for Android and iOS, is an app for the management of working time so that middle managers, through the use of different tools, can make daily operational decisions aimed at improving the productivity of the organization. Moreover, since it is integrated with Social Business, it facilitates very fast communication between the company and its professionals. Marketing, finance and production Regarding the marketing environment of organizations, Digital Marketing Platform by aggity combines in a single platform the three functionalities of advanced digital marketing strategies: data, knowledge and action. Thus, aggity ‘s solution allows, from creating affiliate channels, to the dynamic management of digital advertising, targeted email marketing or creating microsites to increase conversion rates, among other possibilities. In the financial area, Financial Solutions by aggity offers specialized applications for the main areas of business administration, with solutions approved by the Treasury for financial management, fixed assets, bank reconciliation, invoicing, document management or expense management. For its part, the Cloud for Business Spend by aggity solution is focused on improving resources by optimizing spending. To this end, the solution facilitates supplier approval and automates all internal and external processes related to requirements, purchasing and supply, as well as payment and product control. Finally, and for those companies with production plants, Industry 4.0 by aggity enables the digitization of the traditional production industry through the total communication of people,
aggity at Advanced Factories
Advanced Factories, which for the first time will be held in Barcelona from April 4 to 6, 2017 at the Centre de Convencions Internacional de Barcelona (CCIB), will bring together under the same roof the best professionals in the world of Industry, promoting the exchange of ideas, experience, new technologies and expert opinion through presentations and specialized sessions on the Industrial World. Opera MES with aggity, the Industrial solution that covers production, planning, real-time data capture, materials management, maintenance and quality, among many other things, will be present at booth D-123, in the central area of the Fair, where you can discover how to optimize the Factory and enter the world of Digitalization and Industry 4.0. David Fernández (Industry Product Manager at aggity), will speak at the session on Wednesday, April 5 at 16h, on «Support systems for decision making in production in real time». Come and visit us at booth D-123, send us an email to info@aggity.com and we will send you an invitation.
Keynote speech at the Unió d’Hospitals Conference at Esade
On March 13, Oscar Pierre, President & CEO of aggity, gave the opening speech at the VI Forum of Collaborating Associates of the Unió d’Hospitals in Esade. The conference was dedicated to «Disruptive ways to innovate in healthcare» and this event, in addition to the opening speech, was divided into several talks where the main topic was Digitalization in the World of Healthcare. Oscar Pierre titled his talk as «Digital Transformation, Big Data and the impact on the Healthcare Sector», a booming topic for Hospitals that must adapt to the Digital World that now surrounds us. In Oscar’s presentation, he talked about health trends and the need to evolve to a more comfortable and technological world, where mobile applications play an important role in our society. In this presentation, emphasis was placed on the step that will be taken in the doctor-patient universe, where digital transformation will mean that in the not too distant future, we will advance and relate to each other in a way that will make our quality of life superior. Oscar concluded his presentation by giving two real examples of this leap into the future and digital transformation: the first on the GTT Work Time management solution and its evolution to GTT Digital with new functionalities and communication between the company and its professionals that greatly facilitates the management and daily work, and the second example on the comprehensive transformation of Grupo Angeles de Mexico, making life easier for millions of patients of the private health group in Mexico, making their day to day life much more comfortable, improving the service and at the same time allowing doctors to manage and help a greater number of patients. In short, the new era in healthcare will make life easier for us at the level of fast and direct medical care and patient care.