Attracting and retaining customers is one of the main business objectives. Also known as customer engagement, companies are relying on different tools and strategies to achieve customer loyalty.
Companies have moved beyond, at least conceptually, the digital frontier and accept that the relationship with their customers pivots on Personalization, Contextualization and Dynamism.
This means assuming that brands know who their consumer is and what they want, in order to give them the product, service or experience that best fits their needs in real time and in an integrated way on/through physical and/or/+ digital channels
We can no longer be reactive, but apply digital from a strategic and forward-looking approach.
Vision
Ability to generate a single view of the customer (on / off).
Strategies
Use advanced analytical techniques (AI / Prediction) to develop growth strategies.
Experience
Activate all channels at our disposal to improve the digital experience of our ecosystem (suppliers, customers, employees).
ACTIONS
5 Strategic Levers
01
User Centric and Convenience
Moving from a multichannel experience to one of digital + omnichannel coexistence
02
Business
Leveraging the “omnichannel journey” to increase sales within the journey
03
Engagement
Enablers of efficient experience and management
04
Adaptable
Apply the best data and development decisions so that the user experience is integrated with as little friction as possible.
05
Innovation and W or M
Enablers of efficient experience and management
Structure and layers
of services
Different layers of service depending on the type of project, customer needs or sector.
B2B – B2B2C
Tools and services to support sales & business growth
- Optimization and improvement of the B2B sales process.
- Automation, BPO and BPM
- Dashboards and reporting
- Budgeting and forecasting
- Portals and Apps for management / contracting, suppliers
Core Consumers
Advanced Segmentation, Models, Machine Learning and Big Data
- Advanced customer-cluster segmentation
- Modeling and predictive: churn, actual and potential CLTV, purchasing.
- Dynamic relational workflows
- Omnichannel customer acquisition + 3D party data
- Big Data
- Machine Learning
Design, development and evolution of customized digital assets
- Endow our CE developments with a Digital Experience through digital assets.
- Portals and Apps for self-management, contracting, information and e-commerce
Data capture and activation
- Customer single view (CDP)
- Capture-Solidity of data in silos
- Marketing Automation and oneZone
- Insights and communication channels
- CMP / PMP
- Marketing projects for medium-sized companies or companies with low weight in CPD
- Data insights / Gamification / Panels
- Retail 4.0 and point-of-sale actions
- Phygital experience or Omnichannel
Helping
Grow
At aggity, we are helping companies to increase their revenues and profitability.
Channel orchestration and marketing automation with personalized and dynamic real-time offers and messages
12%
Margin
- 360° vision
- Omnichannel
Implementing a Customer Data Platform (CDP) solution that uniquely and seamlessly integrates all customer information into a single source of truth.
26%
Conversion
- Marketing automation
- Customization
Developing predictive models based on AI and Machine Learning to predict behavior throughout the customer’s lifetime and be able to know their real and potential value.
35%
ROI Actions
- Advanced clusters
- Predictive models
- IA
Designing, implementing and managing digital assets with an excellent digital experience that increases transactional and relational brand engagement.
66%
Engagement
- New sales channels
- Brand awareness
- Link
Solutions
aggity
Companies have moved beyond the digital frontier and assume that the relationship with their customers pivots on Personalization, Contextualization and Dynamism. You have to know who the consumer is and what they want in order to give them the product or experience that best fits their needs in real time.
Our solutions help companies solve these challenges effectively.
Marketing automation
Providing personalized omnichannel content for each customer, reaching them at the right time and identifying the journey to activate their lifecycle and consumption, are just some of the tasks that are enhanced and simplified thanks to our marketing automation solutions.
Customer Data Platform CDP
The key to unlocking our customers’ potential lies in understanding them throughout their lifecycle. Our advanced Customer Data Platform allows us to collect information across all touch points, physical and/or digital.
Customer & Channel Advanced analytics
Our advanced analytics solutions , through the use of predictive machine learning algorithms and Generative and Narrow AI, we transform customer and consumer information in a better understanding of their individual behavior – preference, uses and expected needs – in awareness, acquisition, cross-selling, up-selling, linkage and retention actions.
PRIzzER Promotional Effectiveness & Princing
Our PRIzzER solutions allow us to obtain, thanks to their advanced analytical capabilities, the performance (increase in sales or ROI, for example) of promotional campaigns and their associated effects, Predicting future stock performance promotional campaign given its characteristics (discounted products, start and end dates, mechanism, etc.).
SmartIA
SmartIA transforms physical points of sale into strategic assets by analyzing location and business data. This Data Driven solution integrates various in-house and external data sources using Artificial Intelligence to improve locations, operations and promotional performance. Processes structured and unstructured information to infer patterns, improving decision making in the point-of-sale environment.
Smart Market Research SMR
SMR is an AI solution that enables the company to interact digitally with consumers to quickly understand market trends. With state-of-the-art digital technologies and AI algorithms, agile and adaptive decision making is achieved, improving the hit rate and enabling rapid adjustments to changes in consumer habits.
Contact one of
our experts
to advise you in the development of a Digitalization Plan that responds to the real needs of your organization.
Click here and one of our specialists will contact you to arrange a meeting. Because talking about advantages is easy… but demonstrating them is another matter.
COMMITMENT
They trust us
LET’S TALK
Do you have a project?
Contact us today to discuss your project. We are committed to providing innovative solutions that propel your company into the future. Together we can bring your vision to life!
