Digital Transformation Indicators

Digital transformation is essential for the evolution of companies. In this article, we will explore the key indicators that can help organizations measure and optimize their digitization processes and thus achieve their objectives.

Discover how to measure and improve your digital transformation process with the right metrics. Establish effective KPIs to achieve your objectives more efficiently.

There are numerous digital transformation indicators that make it possible to evaluate the status of the digitalization processes undertaken by organizations, as well as to establish comparisons with respect to the situation of other companies. This series of indicators also makes it possible to measure the success of the company’s digital transformation. Although there are different ways of analyzing the situation of an organization that has undertaken different digitalization processes, some of the most important indicators are the following.

Digital ROI (Return on Investment)

It is an indicator that attempts to measure the effectiveness of digital investments in terms of financial returns. It can be calculated with the formula (Profit – Costs) / Costs. In general, it is one of the digital efficiency metrics The most widely used by companies as it provides insight into the impact of investments in digitalization, for example, the ROI in social networksThe company’s investment in process improvement and whether that investment has translated into increased revenues or reduced costs and customer satisfaction. With the Digital ROI , companies can optimize their investments and know what type of investments generate a more positive return.

Digital transformation KPIs

Digital transformation KPIs or key performance indicators enable companies to assess their performance and make progress towards their strategic objectives. When talking about digital transformation, KPIs measure the progress in the implementation of the digitization strategy that is being carried out. Measurement metrics typically include, among other things, technology adoption analysis, digital customer experience measurement or an assessment of the company’s digital maturity.

Digital Customer Experience (CX)

Since all companies exist because of their customers, measuring their degree of satisfaction is essential. Platforms such as Digital Customer Engagement by aggity allow you to create metrics for customer satisfaction, online conversion rate, customer retention and response time to customer inquiries. This solution, in addition to providing accurate data thanks to the use of technologies such as AI or Big Data, facilitates the omnichannel communication of companies with their customersThe new, personalized marketing campaigns and real-time communications, which directly contribute to the customer loyalty. This category also includes other items such as the customer retention rate, the number of users who abandon a purchase or the reasons why a customer is dissatisfied with the after-sales service provided.

Employee satisfaction index

Just as it is necessary to measure customer satisfaction, one of the most commonly used business transformation metrics is that which measures employee satisfaction with respect to the digitization initiatives that have been implemented. In an environment like the current one, affected by a major talent crisis, it is essential to measure the level of satisfaction of a company’s employees in relation to the transformation initiatives and the technology implemented.

This is an indicator that will also show the impact of digitalization on the work environment and whether these digital transformation processes are increasing efficiency. Based on the data provided by this metric, solutions such as BesTalent IA by aggity, will allow to improve the organization’s talent management strategy.

Innovation culture assessment

This parameter is a consequence of the previous one. By assessing the culture of innovation, companies can analyze how willing employees are to adopt new ideas to improve production processes or whether they are willing to embrace the use of new technological tools.

Process automation monitoring

Finally, we highlight the importance that, among the digital transformation indicators, has the monitoring of process automation. This type of metrics, which are widely used in the field of Industry 4.0The number of automated processes that a company has and whether the different processes are types of industrial automation have provided a time reduction in production processes or if they have improved quality, increased efficiency or saved time and resources.