aggity and RedPoint sign strategic alliance to drive omnichannel and personalization of marketing campaigns


With this agreement, aggity is equipped with the best marketing automation technology and at the same time expands the presence of RedPoint technology in Spain, Portugal, Mexico and Latin America.


The agreement with aggity brings RedPoint’s leading technology for customer relationship optimization to the Spanish, Portuguese, Mexican and Latin American markets.

Wellesley Hills, Barcelona and Mexico City, June 26, 2017.- Spanish multinational digital solutions provider for the socialization of business management, aggity, has entered into a strategic agreement with leading data and customer relationship management technology provider, RedPoint Global, to provide solutions for the development of intelligent, omni-channel and fully personalized marketing campaigns, to be launched in the markets of Spain, Portugal and Mexico.

As part of the agreement, aggity will offer customer engagement services using the RedPoint Customer Engagement HubTM (CEH) solution, which combines the power of the leading customer data platform for unified, rich and dynamic profiling with the RedPoint InteractionTM (RPI) solution for real-time customer interaction, which intelligently optimizes the relationship across all touch points and business functions.

With RedPoint, companies have a hub to connect all their customer data, make real-time decisions and intelligently orchestrate their customer relationships. RedPoint was recently included in Gartner’s Magic Quadrant for Digital Marketing Hubs with its RedPoint Customer Engagement Hub1 solution, an evolutionary proposition designed to help organizations improve customer relationships as a means to sustain profitable revenue growth.

According to aggity’s president and CEO, Oscar Pierre, “Companies are driven to find ways to optimize their customer relationships across all possible touch points and all business functions, and RedPoint’s leading Customer Engagement Hub solution delivers on that goal. “Our clients are permanently looking for the best technologies and, in the marketing field, the agreement with a benchmark company like RedPoint will help us deliver on our promise to offer differential omnichannel marketing services.”

In a recent report, Ovum consulting analyst Mila D’Antonio notes that “RedPoint’s open ecosystem offers customers the opportunity to leverage their previous investments in customer relationship systems while incorporating new and emerging technologies. In addition, RedPoint’s expertise in data management, from the executive C-level throughout the organization, plays to its advantage in building a data-driven technology that intelligently orchestrates the best actions to take and connects customer and business insights to improve understanding of the customer journey. “2

According to RedPoint CEO Dale Renner, “aggity’s commitment to excellence and reputation as a service provider makes us confident that they will effectively bring RedPoint’s technology to a market that demands only the best marketing technologies available.” “Thanks to this agreement,” Renner adds, “aggity is equipped with the best marketing automation technology to meet growing customer demands, while at the same time expanding the presence of our technology in the Spanish and Latin American markets.

aggity designs and executes omnichannel communication strategies that engage customers through the most appropriate channel and with the relevant offer to attract, retain and increase customer loyalty and value.

About aggity
aggity is a Spanish multinational company specialized in business management solutions. With more than 160 employees globally and a consolidated turnover in 2016 of €5.8 million, aggity is headquartered in Barcelona (Spain) and has a head office for Latin America in Mexico and delegations in Argentina, Chile, Peru, Brazil, Colombia, Venezuela and Ecuador. The company has laboratories specialized in digital transformation in Barcelona, Mexico (2) and Phoenix (US). aggity has more than 750 active clients in over 20 countries, across a range of industries including food, finance and insurance, healthcare and public administration.

About RedPoint

RedPoint Global provides market-leading customer engagement and data management technology that enables organizations to optimize the value of their customers and move their brand with high contextual relevance across all touch points. RedPoint Customer Engagement Hub provides a unified view of each customer, real-time analytics to determine the best actions to take, and intelligent orchestration to personalize the relationship across the enterprise. Benchmark companies of all sizes and industries rely on RedPoint’s Customer Engagement Hub to drive their customer engagement strategy and maintain profitable revenue growth.