Aggity and CAEA promote digitalization in the Andalusian retail sector

The Andalusian Confederation of Food and Perfumery Entrepreneurs (CAEA) and Aggity have developed a collaboration agreement to promote the digitalization of companies operating in the food and drugstore/perfumery sectors in Andalusia through the application of cutting-edge technologies.

The agreement, signed by Virginia González Lucena, President of CAEA, and José Luis Estruch, Retail & Consumer Goods Sector Leader of Aggity, brings advanced technologies and services to the associations and companies that are part of the Confederation with a triple objective: to increase sales, reduce costs and implement differentiation strategies for consumers.

To this end, Aggity has recognized capabilities, solutions and services in advanced analytics and automation, designing and improving interactions with customers, suppliers and employees, as well as cybersecurity and, increasingly important, efficiency and sustainability. In this sense, the development of different dissemination and training actions in critical areas for companies competing in the food distribution and perfumery sector, such as energy efficiency, operational and commercial intelligence or customer relationship management, is also envisaged.

According to José Luis Estruch, Aggity’s Retail & Consumer Goods Sector Leader, “It is a great satisfaction to reach an agreement with an organization like CAEA, a true benchmark at regional level, and we are convinced that our services and cutting-edge solutions in the use of technologies, such as artificial intelligence, will contribute to the development of its members’ businesses, especially at a complex time like the present”.

“Thanks to the work we have been developing in the sector of activity in which CAEA operates,” explains Estruch, “we have accumulated a deep knowledge of the requirements and challenges in the world of food distribution and other consumer goods, and we can ensure tangible results and a quick return on investment.

The Andalusian Confederation of Food and Perfumery Entrepreneurs (CAEA), founded in 1989, represents the wholesale and retail companies of the modern organized commercial distribution of food and perfumery in Andalusia, in the format of local supermarkets, cash & carry and specialized perfumery channel. Currently, CAEA is made up of 26 business groups, 35,000 M€ of turnover at national level (9,000 M€ in Andalusia), 8,000 commercial establishments (3,500 in Andalusia), 128,000 employees in Spain (42,000 in Andalusia), 4,500 franchised commercial SMEs or cooperative partners, more than 2.2 million square meters of commercial surface and more than 2 million square meters of warehouse and logistics surface.