Aggity has signed an agreement with CALIDALIA, which is an instrumental company expert in the organization of commercial distribution chains and links involving logistical support, technological collaboration and management of points of sale by electronic or telematic means to large companies with a consolidated base in the Spanish domestic market within the industrial food and beverage sector, including its current partners, more than 35 relevant groups of the sector in Spain, such as PUIG, Campofrio, Casa Tarradellas, Chocolates Valor, Chupa Chups, Codorniu, Hijos de Riberra (Estrella Galicia), Borges, Calidad Pascual, Esteve, Mahou, Vicky Foods,…

The objective of the agreement is to provide Calidalia’s Associated Companies with new value-added services within the UNITY COMMERCIAL PROJECT that Calidalia is developing for its Associates, which is a Platform focused on providing CALIDALIA’s Associated Companies with commercial solutions that generate added value, taking advantage of synergies and leveraging the potential of the brands that make up CALIDALIA, and creating the figure of the external Commercial Advisor, mainly responsible for the search for opportunities, Partners, coordination and implementation of commercial solutions among CALIDALIA’s Associated Companies.

Under this agreement, aggity has homologated in CALIDALIA’s project, its Smart Market Research by aggity solutions, which is an AI solution that allows the company to digitally interact with its consumers obtaining a strategic and tactical look at them, achieving to be exponentially faster in understanding market trends and how they affect my consumers, make informed decisions to adapt to their changing habits and push consumers on options (packaging, advertising, innovation) achieving an improved hit rate or rectify quickly. This unique capability is the combination of state-of-the-art digital technologies and uses of AI algorithms.

In the picture, José Luis Estruch, Retail & Consumer Goods Sector Leader at aggity, at the presentation of the Smart Market Research by aggity solution to the Calidalia partners group.