Difference between Business Intelligence & Business Analytics – Aggity

In this content we will show the difference between Business Intelligence (BI) and Business Analytics (BA), highlighting their objectives, methodologies and approaches. aggity helps companies make the most of both disciplines to improve operational efficiency, identify growth opportunities and move toward a sustainable future.

Discover the difference between Business Intelligence and Business Analytics and how both drive your company’s success.

Companies have in their data the fundamental pillar on which to sustain the organization’s strategy. Its treatment and analysis is essential, and there are different methodologies to take advantage of the information contained in business data.

Among these techniques are the Business Intelligence (BI) and the Business Analytics (BA), two methodologies that tend to be confused, but which are two different approaches used to take advantage of the business data. In brief, BI tools focus on providing a retrospective view and presentation of historical datawhile the Business Analytics focuses primarily on predicting future scenarios. to enable organizations to make decisions based on predictive data.

It is therefore not a question of choosing between one or the other data analytics model, as both are complementary. BI and BA work together to provide a complete and strategic view of the data.

Focus and objective

BI focuses on the collection, organization and presentation of business data to provide a retrospective view of an organization’s operations. Among its main objectives is the creation of reports and dashboards that present historical and current data in a clear and understandable way so that the organization’s managers can better understand how the company has performed in the past and its current state.

When it comes to data processing, BI solutions centralize data in an accessible warehouse for users to perform data extraction without difficulty. In addition, the main focus of BI is descriptive data analysis, which focuses on answering questions about what has happened in the past. In this way, users can identify trends and patterns for informed decision making. informed decision making .

difference between business intelligence & business analytics
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On the other hand, BA tools focus on their ability to predict future events and make decisions based on the information provided by the data. In this way, the organization can, for example, analyze sales trends, market demand or customer behavior. In other words, Business Analytics has a predictive analytics approach, which allows companies to optimize processes and resources using predictive models to minimize costs and maximize profits.

Depth of analysis and level of detail

One of the differences between one technology and another lies in the depth of the analysis they perform. While BI focuses on providing a retrospective view, BA delves into much deeper predictive analytics. much deeper predictive analysis . In other words, BI analyses are more basic and will only serve to understand past events and evaluate historical performance. On the contrary, the business reports extracted from the BA will be much more comprehensive and complex, enabling forward-looking decision making.

Tools and techniques

BI uses tools such as reports, dashboards and scorecards to present data in a clear and understandable way so that data interpretation is as simple as possible. BA, on the other hand, employs more advanced tools, such as statistical analysis, data mining and machine learning. machine learning to extract the most meaningful information.

In this regard, aggity’ s Analytics approach provides the advantages of both worlds. Thanks to the use of disruptive technologies such as artificial intelligence in BI and BA, aggity’s solutions allow any department of the company, from marketing, finance, production or HR, to anticipate or predict what is going to happen in the future.

Focus on the future

In short, the BI focuses on the past while the BA focuses on a look into the future. That is why the vast majority of companies are adopting BA solutions, in order to anticipate and stand out from their competitors. However, the advantages of BI solutions should not be forgotten. Knowing a company’s past will allow you to correct mistakes that have been made or to bet on strategies that have already proven to be successful. This can only be achieved with BI solutions.