Environmental model as a pillar of business digitalization

Implementing an environmental model in digitalization processes is a strategic pillar for companies seeking to meet sustainability standards and improve their competitiveness. This approach is an opportunity to optimize processes, reduce costs and strengthen the corporate image in the face of a consumer who is increasingly aware of the environmental impact of brands.

In this article we explore how the environmental modelcontributes to improve the digital transformation projects in which companies are immersed and what changes can be implemented to benefit the company’s environmental policy and also its operational efficiency.

Today, most organizations are addressing corporate sustainability as one of their strategic pillars. Therefore, sustainable digital transformation is an element that is increasingly taken into account, in the same way as process optimization or productivity improvement.

Incorporate an environmental model into the corporate culture

One of the most important elements when implementing an environmental model in the digitization of an organization is to incorporate it into the corporate culture. This aspect is crucial, since the sustainable innovation with practices such as circular economy or the use of clean technologies are becoming increasingly important for customers, who are very aware of the absence or presence of sustainable policies when deciding to contract a service or purchase a product.

For this reason, it is essential for companies to develop a corporate culture by senior management so that it permeates all levels of the organization. In addition, the steering committee’s commitment to sustainability sends a message about the company’s values that will influence the rest of the departments.

By incorporating the environmental model into the company’s corporate culture, employees will feel more committed to the business strategy and will be more motivated to contribute to its success.

Incorporate an environmental model into the corporate culture

Clear objectives and goals

If corporate social responsibility or corporate culture play a crucial role, when implementing an environmental management model in companies, it is also important to define the objectives to be achieved and the benefits it can bring to the organization.

These objectives will depend on several variables and the sector in which the company operates. It is not the same for a logistics company, whose goals will be, for example, to make its fleet more sustainable through the use of carbon footprint reduction of its vehicles, than a company operating in the industrial sector, whose primary objective is to achieve greater energy efficiency in manufacturing processes.

Implementation strategies

Business strategies incorporating so-called green innovation must be designed to integrate sustainable practices into all aspects of the company’s operations.

In order to develop the strategy that will lead to the implementation of an environmental model, it is necessary to have knowledge of the starting point. It is therefore necessary, among other things, to identify the areas that have a high consumption of resources, analyze the carbon footprint and know where the greatest volume of CO2 emissions is being produced or know in detail the type of waste management that is being carried out. In this way, and with the help of the technological tools that are part of the GreenwAIS by aggity platform, areas for improvement can be identified and clear and achievable objectives can be set.

Implementation strategies

Monitoring and evaluation

If all the above points are important, the subsequent actions are no less important. For this reason, it is also essential to establish monitoring and evaluation systems to measure the progress of the strategies and the results obtained with the solutions implemented to verify that the objectives set are being met. Thanks to environmental monitoring and data analytics, the company also has the capacity to make intelligent decisions, develop appropriate actions to improve the environmental model and evaluate its impact.

With all these actions of sustainable digital transformation, companies manage to reduce their environmental impact and improve the operational efficiency of the organization, in addition to strengthening the corporate image, since it will have access to obtaining various environmental certifications that will improve the relationship with the customer.