Discover the trends in the retail sector

The retail sector has been immersed for years in improving its sales processes. The fundamental change in retail trends is that the customer is now truly at the center of the strategy.

Customer loyalty, anticipating their needs, implementing digital marketing platforms or making decisions based on data are some of the trends in the retail sector.

Retail news constantly talks about the evolution it has undergone in recent years and also the key role that technology plays in retail trends in 2023 and the retail of the future. If there is one thing that characterizes the retail trade, it is the high level of competitiveness among the different companies that make it up. This situation is the reason why the retail sector has been one of the first to initiate digital transformation processes.

The most significant change in the retail sector has come from e-commerce. As reflected in the study “Radiography of retail trade in Spain”, e-commerce has become consolidated among retailers in our country, where 56.2% of turnover comes from sales through digital channels. Growth has been exponential and, at present, only 21.1% of companies in the sector do not have a presence on the Internet.

Sales in social networks

Within the retail sector trends it should be noted that companies in the retail sector have not been satisfied with just having a website or an app to sell their products, but they are implementing new strategies in which sustainability is a priority objective and in which there is a convergence of the physical and online worlds.

In addition, the high level of competition has encouraged retailers to seek new business channels and, as a result, social networks have become one of the main means of attracting more consumers and increasing sales. Facebook and Instagram, with 56%, are the channels where there are the highest number of signatures. Behind, TikTok or Twitter, with less than 20% of companies present in these channels.

Challenges and trends in the retail sector

However, the fact of being in the different digital channels is not enough to maintain the efficiency of the retailer or to increase its sales. The current situation of retail inexorably passes through the customer. The slogan “the customer is always right” has been superseded by the fact that one of the main trends in the retail sector is to put the customer at the center of the strategy. Now it is not only a matter of agreeing with you, but also of anticipating your needs to provide you with what you need at the right time. Likewise, it is essential for customers to feel valued, so companies must make every effort to establish strategies to build customer loyalty.

For this reason, one of the major trends in the retail sector is the implementation of solutions and platforms such as Digital Customer Engagement by aggity that incorporate different business and digital marketing solutions that enable increase sales through the use of advanced analytics and content personalization. This type of platform offers retailers a unique view of each and every interaction that the customer has carried out in any of the channels in which they operate.

The importance of digital marketing

The reality is that the customer’s mentality has changed compared to a few years ago. It is no longer only looking for price and quality, it also demands a commitment to sustainability from the retailer. In addition, consumers demand personalized attention and interaction, which is only possible when the retailer has a 360° view of the customer.

To dispose of this unique and complete view of the customerRegardless of the channel with which it relates to the retailer, it is essential to have a Customer Data Platform (CDP) in place, such as RedPoint Global by aggity. This platform is configured as the pillar to achieve omnichannel communication of retailers with customers and is also the basis for sending personalized communications and marketing automation in real time.

The objective is none other than to anticipate customer preferences, needs and expectations in order to make the customer feel special with a particular brand or company. In this way, the loyalty of the latter is favored and, therefore, it is possible to have a more or less recurrent income and enjoy their recognition and even love.