Innovación sostenible: empresa y medio ambiente
Empresa y medio ambiente pueden y deben ser un binomio armonioso y beneficioso. Para ello son fundamentales las estrategias de innovación sostenible que se traduzcan en acciones que reduzcan la huella ecológica con la adopción de tecnologías verdes y generen una ventaja competitiva.
Descubre cómo tu empresa puede innovar respetando el medio ambiente. Estrategias sostenibles que marcan la diferencia.
Empresa y medio ambiente son dos conceptos que tienen que ir de la mano. Las organizaciones, dentro de sus políticas de Responsabilidad Social Corporativa (RSC) están impulsando diferentes procesos de sostenibilidad empresarial que abarcan desde el impulso de la economía circular y la mejora de la eficiencia energética en negocios hasta el incremento de la inversión sostenible y la adopción de sistemas de gestión ambiental, pasando por la incorporación de tecnologías limpias en la industria.
En este post se recogen las iniciativas más relevantes dentro del compromiso empresarial con el medioambiente, un contexto en el que la plataforma Smart Factory by aggity proporciona soporte a estas acciones y permite acelerar su materialización.
Iniciativas relevantes
La preocupación por preservar el medioambiente y la búsqueda de soluciones sostenibles que permitan el desarrollo de negocios verdes y ecológicos son algunos de los pilares sobre los que se sustentan las estrategias de las empresas en la actualidad. Esto es debe, entre otras causas, a que a las empresas ya no solo se las juzga por sus resultados económicos, sino también por su compromiso con la sostenibilidad ambiental y su capacidad para fomentar el desarrollo sostenible en el ámbito empresarial.
Las iniciativas que están adoptando las empresas pasan por distintos frentes. Una de las apuestas más decididas es la denominada economía circular. Se trata de una estrategia, utilizada fundamentalmente en entornos industriales que promueven las denominadas ‘3R’: reutilización, reciclaje y recuperación de materiales que ya han sido utilizados previamente, en lugar de desecharlos.
La economía circular es un elemento esencial en las estrategias de reducción de residuos de las empresas y gracias a la cual es posible diseñar productos con materiales reciclables, establecer programas de recogida y reciclaje de residuos y colaborar con proveedores y socios comerciales para cerrar el ciclo de vida de los productos. Gracias a la economía circular, no solo se reduce el impacto ambiental, sino que se mejora la reputación corporativa.
Energy efficiency
Se trata de una de las estrategias pioneras en lo que a innovación verde se refiere. Reducir el consumo energético es una prioridad de las empresas desde hace muchos años. Con ello no sólo se consigue reducir las emisiones de CO2 -objetivo que empieza por el análisis de la huella de carbono-, también se logra un importante ahorro de costes.
Para mejorar su eficiencia energética, las empresas están implementando tecnologías más eficientes, automatizando procesos o incrementando las inversiones para utilizar fuentes de energías renovables. En este sentido, las empresas también están teniendo en cuenta el impacto ambiental de la tecnología y así, se sustituyen equipos antiguos por otros más eficientes o se reduce la dependencia de los centros de datos propios trasladando carga a los entornos cloud.
Cadenas de suministro verdes
Las cadenas de suministro verdes están emergiendo como una respuesta innovadora a los retos medioambientales. La denominación verde viene definida porque estas cadenas se centran en la integración de prácticas sostenibles en todas las etapas del proceso de suministro, desde la adquisición de materias primas hasta la distribución de productos finales.
Una de las ventajas más importante es la reducción de la huella de carbono mediante la selección cuidadosa de proveedores que posean certificaciones ambientales para empresas, la optimización de rutas de transporte para reducir las emisiones de gases de efecto invernadero o el uso de materiales reciclables.
Desarrollo de productos sostenibles
En la relación entre empresa y medioambiente, el desarrollo de productos sostenibles es un apartado muy importante. La innovación verde implica el desarrollo de productos y servicios que aborden directamente los desafíos ambientales.
Por ello, es cada vez más frecuente la apuesta de las empresas por la creación de productos biodegradables, la introducción de tecnologías limpias o el aumento de la oferta de soluciones que fomentan un estilo de vida más sostenible. Numerosos estudios señalan que las empresas que tienen una estrategia de desarrollo de productos sostenibles para reducir la huella de carbono de producto no sólo están respondiendo a las demandas del mercado y ganan cuota de mercado, sino que también contribuyen activamente a la construcción de un futuro más sostenible para todos.
- Publicado en Actualidad y noticias
Types of digital identities in cybersecurity
In this post we look at the different types of digital identities and what role they play in protecting digital assets; also best practices for managing and securing identities in a corporate environment, and laying the foundation for a robust and efficient security strategy.
Delves into the types of digital identities and their importance for the security of the company. Practical tips for security managers.
It is important to understand what the types of digital identities are in order for companies to succeed in their cybersecurity strategy. In fact, with cyber threats on the rise, establishing identity security policies is more important than ever. Identity and access management (IAM) includes different techniques used to authenticate users and ensure that only authorized users have access to sensitive systems and data.
The establishment of these access and identity management protection measures also improves cybersecurity regulatory compliance. Tools such as Cloud & Cybersecurity by aggity help organizations to manage access and identities as they cover aspects such as personal data protection, device identity management or different digital identification systems. Here are some of the main types of digital identities:
User identity
User identity is the most common type of digital identity in the context of cybersecurity. It is a type of digital identity that is associated with individuals and is used to authenticate their access to systems, applications and online resources.
This is a common method in companies and also among users, who use it every time they try to access any type of service they have contracted. The usual form of authentication involves the use of a username and password. However, these types of secure authentication protocols are evolving, given the ability of cybercriminals to get hold of passwords. Therefore, the use of more advanced authentication methods, such as Multifactor Authentication (MFA) or biometric authentication, is becoming increasingly common.
Device identity
This is based on the fact that, just as it is important to identify the person connecting, it is also important to identify the device that is trying to access a system or a corporate network. These types of digital identities only allow access to authorized devices. Device authentication is critical to ensure security in Internet of Things (IoT) environments, where a wide variety of devices are interconnected and information security is essential to prevent cyber-attacks.
Application identity
These types of digital identities are used by software and systems to authenticate each other when interacting in networks and distributed environments. The principle behind them is that applications verify the authenticity and integrity of communications with each other, which is crucial to prevent impersonation attacks and ensure cybersecurity and data privacy.
Service identity
In this case, it is used for the relationship between companies and users with services provided over the Internet or in the cloud. Service identity is also central to web application security and cloud security. cloud security.
Thanks to it, services can communicate securely and access protected resources in networks and cloud environments. They are usually associated with digital certificates and service-specific access keys, which are used to guarantee the authenticity of requests and the integrity of data transmitted between services.
Identity of the organization
These identities are responsible for granting access rights to users and systems within an organization's infrastructure. As such, they encompass different elements: from individual user accounts to automated systems to network devices and business applications.
In this sense, some of the cybersecurity strategies included in this section are Role Based Access Control (RBAC), which assigns permissions and privileges to users based on their roles within the organization, or Minimal Access Privilege, which establishes that users should only have the privileges necessary to carry out their specific job functions.
Federated identities
Federated identities, or identity federation, allow enterprises to share user authentication and authorization across different security domains. This simplifies access and password management for users, while improving security by reducing the proliferation of login credentials.
- Posted in Cybersecurity
Keys to inclusive leadership in modern companies
An inclusive leadership approach not only fosters an equitable and diverse work environment in companies, it also drives innovation and creativity by leveraging employees' different perspectives and experiences. In this post we give the keys to implement it.
Discover how inclusive leadership in companies can transform your organization, improve the work environment and productivity.
The establishment of an inclusive leadership policy in companies improves the corporate image and ensures the company's long-term sustainability. This requires the adoption of diversity and inclusion strategies in the workplace and the development of a diverse and inclusive company culture. diverse and inclusive company cultureThis involves HR departments in organizations developing more innovative and productive work environments where all employees feel valued and respected.
Implementing inclusive leadership strategies allows companies to differentiate themselves in the marketplace by reinforcing employee engagement and will also strengthen their position as an organization that is committed to inclusive leadership and digital transformation.
Keys to inclusive leadership
Inclusive leadership is not just about giving equal opportunity to employees. It is a broader approach that enables companies to leverage the diversity of perspectives, experiences and skills of each and every professional in the organization to drive innovation, creativity and business performance.
Thanks to the incorporation of an inclusive talent development strategy, stronger and more cohesive teams can be built, as employees feel more valued, their satisfaction increases, the work environment improves and their productivity increases.
The goal of Human Resources and talent management departments in organizations is to promote diversity at all levels of the organization, but above all, diversity should be prioritized in the recruitment, promotion and personal development processes, so as to ensure that all perspectives are represented and valued.
Another key to managing diversity in companieslies in the creation of safe spaces to encourage open dialogue. In this sense, HR managers must find the basis for promoting a culture that invites free and respectful dialogue without any member of the company feeling inhibited for fear of retaliation. For this reason, it is also necessary to implement clear policies against discrimination and harassment.
Advantages of inclusive leadership
The benefits of inclusive leadership are numerous. Chief among them is that leadership fosters innovation and creativity in companies. The explanation is simple: having a broad spectrum of opinions, experiences and skills increases the chances of generating new and disruptive ideas.
It has been shown that, for example, leadership and gender diversity facilitate the emergence of teams that tend to find innovative solutions to business challenges, thereby increasing the company's ability to compete in the marketplace.
It also boosts the company's reputation and employer brand. employer brand of the company. Companies that incorporate inclusion and equity in HR are perceived as more ethical and responsible companies by customers, employees and society at large.
In this way, these companies will have a greater capacity to attract talent than their competitors. The incorporation of inclusive practices in talent acquisition is currently one of the strategies that companies are emphasizing the most in order to incorporate the right profiles to their different departments and improve the employee experience.
How to improve inclusive leadership
As with other business strategies, training in inclusive leadership is essential for members of the organization to eliminate prejudices and improve mutual understanding and respect. Innovation in inclusive leadership also improves employees' skills.
In this regard, it is important to conduct a thorough assessment of the company's culture to identify areas for improvement. This analysis provides data that allows HR and talent management professionals to set clear objectives for promoting diversity in the company.
The development of an inclusive leadership strategy in companies is not achieved immediately. It requires a certain amount of time for the objectives to be achieved. Moreover, the objectives must be realistic and must be achieved in small steps. In this sense, the tools of a platform such as BesTalentIA by aggity allow companies to optimize and deploy a correct talent management and inclusive leadership strategy that will shorten the steps in achieving these objectives.
- Posted in Talent & HR
Green Marketing Strategies for 2024
Green marketing is positioned within the strategies of marketing directors and CMOs to differentiate their brands and gain competitive advantage. This approach improves brand perception among consumers and accelerates sustainable business practices.
Discover how to implement effective green marketing strategies in 2024 to promote sustainability and capture the attention of your audience.
Sustainability has become a rising value for any organization. This is why companies are implementing different green marketing initiatives, which allow them to demonstrate to customers their commitment to sustainability and help companies become more competitive by generating greater consumer interest.
In the different ecological strategies in business that are being incorporated in companies, green marketing occupies a prominent place since it is responsible for informing customers of the importance for an organization of sections such as the packaging ecofriendlyThe green marketing is in charge of informing customers about the importance of ecofriendly packaging, waste reduction strategies, the brand's environmental commitment or corporate social responsibility (CSR) initiatives, among many others.
What is green marketing?
Green marketing is one of the different legs that make up a company's corporate sustainability strategy. Also known as green marketing or sustainable marketing, it refers to the practice of promoting products and services that have a positive environmental impact or are marketed in a sustainable manner.
A green marketing strategy includes communicating the environmental benefits of the products and services offered by a company and adopting marketing practices that minimize environmental impact, such as developing sustainable advertising or holding green corporate events.
Establishing a green marketing strategy
There are several elements that help to establish a green marketing strategy, but all of them should start with environmental audits in marketing, which analyze the environmental impact of the company's operations. Through these, companies can identify areas for improvement and set targets to promote innovation in sustainability.
The establishment of a green marketing strategy not only allows to obtain different environmental certifications for companies, but also to improve the image of a brand, increase revenues in the long term, reduce costs or establish ecological alliances in the sector in which the company operates.
Emerging trends
Given that customers and consumers place more value on sustainability when purchasing a certain product or service, anticipating their preferences and needs will mean getting ahead of your competitors.
Solutions such as Digital Customer Engagement by aggity, which employs data analytics and AI technology, enable personalized green marketing communications that match and even anticipate user needs through the use of predictive marketing models, maximizing the conversion rate of actions. In addition, by leveraging emerging trends, environmental awareness campaigns reinforce the brand's sustainability communication.
Integration of sustainability
For green marketing to have value, sustainability must permeate all departments of a company. There is no point in selling green products and promoting them if the rest of the company does not believe in them. In these cases, the consumer will quickly detect that what is being promoted does not fit in with the company's policy. For example, there is no point in promoting a green product if the company does not have a green supply chain management policy.
In this sense, it is important to develop a line of communication both internally (for employees) and externally (for customers) that provides guidelines for incorporating sustainable practices into the brand identity, that promotes the organization's values and that publicizes the company 's sustainability actions being carried out, such as, for example, the company's investment in green technologies.
Measuring impact and ROI
When establishing a green marketing strategy, it is important to analyze whether the policy being developed is bearing the right fruits. It is not only a question of measuring the environmental impact, but also of measuring whether the green marketing actions have resulted in an economic return or an improvement in corporate reputation.
By measuring the impact of a green marketing strategy, companies can evaluate how their actions have contributed to the reduction of environmental impact. This includes metrics such as carbon footprint reductionThe impact of the circular economy and reuse in product manufacturing, as well as the increase in the level of customer engagement with the brand through its sustainability policy.
- Posted in Customer Engagement
EMS: the ally for a sustainable factory
Environmental Management Systems (EMS) are critical to making factory operations more sustainable and efficient. A well-implemented EMS is a transformational change for manufacturing plants.
Explore how environmental management systems (EMS) can help make production more sustainable and efficient; find out the keys here.
Environmental management systems or EMS are not merely a new technology, although they benefit from it, but an integral management philosophy that seeks to optimize natural resources such as energy, water and raw materials; improve the management of industrial waste and polluting emissions; prevent environmental accidents or increase energy efficiency in industry.
One of the great advantages of EMSs is that they can be integrated into a plant's daily operations, examining success stories and providing practical recommendations. In this article we will discuss how to maximize process efficiency and sustainability through the use of EMSs.
Environmental policy
Developing policies to improve corporate sustainability is one of the areas where EMS environmental management systems can help. These systems provide clear guidelines and internationally recognized standards, such as ISO 14001, which serve as a basis for the development of sound environmental policies.
At this point, the communication of these policies across all divisions of the organization is important because it ensures that the implementation of eco-efficient strategies for the industry is successful.
Planning
The first step in integrating corporate sustainability into the smart factory is to understand the impact its activities have on the environment. EMSs are used to plan, identify and evaluate the environmental aspects of industrial operations. From resource consumption to waste generation management to product life cycle analysis, EMSs enable companies in the industrial sector to understand how their actions affect the environment.
Legal compliance
The area of legal and environmental compliance is one of the areas where EMS environmental management systems excel as they provide a structured framework for identifying and understanding the legal obligations that affect the smart factory in relation to the environment. This includes laws on waste management, carbon footprint reduction and carbon footprint reduction, or resource conservation. carbon footprint reduction or resource conservation.
Training and awareness
Train and sensitize all employees on environmental practices and their role within the EMS. At the same time, environmental management systems facilitate employee training and awareness by providing a structured framework for the implementation of environmental education programs.
Operational control
EMSs help to keep track of daily activities that can have an impact on the environment. This control makes it possible to know what clean technologies for production are being used or how eco-innovation in production can be improved.
Operational control allows the implementation of practical measures and procedures to manage the environmental aspects identified during initial planning. This may include adopting cleaner and more efficient working practices, implementing solutions such as Planet Together by aggity that help establish eco-efficient strategies for the industry, optimize resources used in production processes or help reduce emissions in manufacturing.
Monitoring and measurement
The establishment of a sustainability policy is a continuous process of improvement. EMSs allow environmental monitoring and reporting to analyze the company's environmental performance.
Thanks to the data and their subsequent analysis, companies can identify areas for improvement and adjust their policies and procedures as necessary to ensure their effectiveness over time. Monitoring must be continuous as it is the only way to identify opportunities for improvement in corporate environmental responsibility.
Auditing and continuous improvement
Conducting an environmental audit to ensure compliance with the EMS and continually seeking opportunities to improve the organization's environmental performance should be a priority for companies.
These types of reports not only seek to ensure compliance with environmental laws, but are also useful for measuring progress in achieving environmental objectives or identifying areas for improvement to optimize environmental performance.
- Posted in Industry
Keys to Environmental Monitoring in the Digital Age
Effective environmental monitoring uses advanced technologies to collect, analyze and manage data on critical environmental factors such as air quality, gas emissions, resource consumption, enabling companies to minimize their environmental impact, develop more sustainable practices and anticipate.
Discover effective environmental monitoring strategies and how they can transform your business and sustainability practices.
The key to rigorous environmental monitoring lies in data. At a time like the present, when the sustainable management of companies has become a priority, environmental impact analysis takes on special relevance. The great novelty is that technology has become the main ally to enhance the different strategies of corporate sustainability strategies.
Until now, environmental monitoring was produced with slow analytics, but the improvement of disruptive technologies that offer real-time information, predictive analytics and greater transparency enable rapid decision making to improve, for example, energy efficiency in industry, drive innovations in eco-technology or expand the number of environmental indicators for business.
The advantages of companies that adopt environmental monitoring strategies are several, starting with regulatory compliance and minimizing environmental impact. minimization of environmental impact, as well as gaining a competitive advantage by developing more sustainable business practices.The advantages for companies that adopt environmental monitoring strategies are several, starting with regulatory compliance and minimizing environmental impact, as well as gaining a competitive advantage by developing more sustainable business practices. With these objectives in mind, companies employ different techniques to improve their environmental monitoring.
Sensors and environmental telemetry
Sustainability technology being implemented by organizations includes the installation of advanced sensors and telemetry that collect real-time data on environmental factors that allow for the measurement and analysis of the company's carbon footprint. and analysis of the carbon footprint, air or water qualityThe data obtained from these sensors can be used to measure and analyze the carbon footprint, air and water quality, solar radiation, etc. All the data obtained through a series of devices allows companies to identify patterns that may occur, detect anomalies and take preventive measures.
Data analysis and Artificial Intelligence
Among the environmental analysis tools that are most commonly used by organizations, the use of analytics and artificial intelligence tools stands out. In the industrial sector, a platform such as Smart Factory by aggity uses these technologies to improve the sustainable management of organizations.
Both analytics and AI use data from sensors and ecological monitoring systems to develop predictive models to assess the environmental impact of a company's processes and to optimize processes to reduce resource consumption and waste generation.
Regular environmental audits
Audits play an important role in the sustainability policy of companies because they are responsible for analyzing the effectiveness of measures to improve energy efficiency. energy efficiency and sustainability and sustainability are adequate. They are also indispensable for ensuring compliance with environmental regulations. They also reduce the risk of accidents and fines for non-compliance with environmental regulations and demonstrate the company's commitment to sustainability and transparency.
Participation and communication
In corporate sustainability strategies , as in other processes of an organization's activity, transparency must be part of them.
Not only should it be considered as an obligation to comply with regulations, but it is necessary to appreciate that communicating the environmental performance of all parties involved in a company's sustainable management processes, from employees to customers, will result in strengthening the company's reputation and improving the ESG culture of the organization.
- Posted in Analytics & AI
Advanced IoT Security Strategies
Every device is a potential access point for IoT security threats, requiring a sophisticated, multifaceted security strategy. This strategy ranges from data encryption to vulnerability scanning to rigorous identity and access management.
Secure your IoT network with state-of-the-art strategies and effectively protect connected devices
IoT security is one of the most important aspects to consider for different types of companies, especially those related to Industry 4.0, as they increasingly rely on IoT devices to maintain their productivity and cyber-attacks on smart factories have increased.
Technological advances have radically transformed industries in different subsectors and have also led to the emergence of multiple IoT security risks, so organizations must implement IoT security policies to ensure the protection of IoT devices, for which traditional cybersecurity measures are not enough.
One of the first steps is to have a platform such as Cloud & Cybersecurity by aggity, designed to protect the assets of organizations and incorporating different security solutions for IoT to have adequate access control, continuous monitoring of activity or a system to ensure business continuity. In general, an IoT solution should offer a number of important functions for the proper management of IoT threats.
Authentication and rigorous access control
Authentication and access control play a key role in IoT cybersecurity. Companies, especially those in the industrial sector, use multiple IoT devices and are obliged to implement identification and authentication mechanisms, so that the devices themselves must be able to verify the identity of other devices and systems with which they interact.
Proper credential management and constant updating of passwords is mandatory to prevent unauthorized access. The implementation of biometric systems or multifactor authentication methods will provide companies with additional layers of security.
Network segmentation and micro-segmentation
Security in corporate networks is of paramount importance and network security for IoT is one of the most important aspects when it comes to improving the IoT security of the organization. That is why network micro-segmentation is one of the fundamental points to improve the protection of IoT devices.
The formula consists of dividing networks into smaller segments. This limits access and minimizes the impact that security breaches can have on the entire organization. This ensures that, if one device is compromised, the damage is confined to a limited segment of the network without affecting the rest.
Comprehensive data encryption
IoT encryption is another of the techniques most commonly used by companies, especially those in the industrial sector. With end-to-end end-to-end encryption of data organizations ensure that they are protected during transmission and also when they are at rest.
Automatic updates and patches
Having applications up to date and with the latest security patches should not be an exclusive element of IoT security, but should be a must for any application or system, whether it is for enterprise or individual use.
However, in IoT environments it is even more important. Since most IoT devices operate in distributed environments and are often difficult to update manually, it is important to implement a system of automatic updates and patches to ensure that devices are protected against the latest threats.
Constant monitoring
Monitoring is another important practice for IoT security. IoT security monitoring allows you to quickly detect and respond to potential threats.
With monitoring, data can also be collected and analyzed in real time to discover suspicious patterns and anomalous behavior that could indicate that a cyberattack is about to occur. In addition, IoT and data privacy is another important point, and with constant monitoring, data privacy is greater than if it were not implemented.
- Posted in Cybersecurity
Employee Experience: how to improve the employee experience
In today's competitive job market, the employee experience is key to attracting and retaining talent. A positive employee experience improves the satisfaction and productivity of employees, who can be the company's best brand ambassadors.
Discover how employee experience boosts productivity and talent retention in your company. Learn more now!
The employee experience concept refers to the employees ' perception of the complete development within a company: from the moment of recruitment to the moment of departure or retirement.
In today's competitive job market, the employee experience is key to an organization's success, especially in a context where talent retention is a priority for companies. For this reason, HR managers are increasing their investments in development programs, effective collaboration platforms and work environments that promote job satisfaction and increase employee engagement.
The difficulty for companies to find and retain the right profiles has caused the image of the employee to change completely. Workers are no longer simple executors of tasks, they are also important ambassadors of the organizational culture of the company and are the first reference to enhance the brand of the company as an employer against its competitors.
Employee experience challenges
Human Resources departments are committed to employee well-being, which has become a priority. And to ensure that the employee experience is the best possible and thus improve the company's productivity and its position in the market, they require a 360° strategy that embraces all employee needs.
This comprehensive talent management strategy begins at the moment of employee onboarding and extends throughout the employee's working life in the company, with professional development and training programs, the design of the workspace, the creation of an inclusive work environment or the incorporation of technology in the workplace.
Keys to improve the user experience
When designing an HR strategy focused on improving the employee experience, it is necessary to take into account some important elements. In addition, the adoption of a platform such as BesTalent IA by aggity will allow the HR and talent management department to have contrasted information to make the best decisions in terms of employee experience.
Key elements of a successful employee experience strategy include the following:
Active listening and continuous feedback
The concepts of productivity and employee experience must go hand in hand in an appropriate employee experience strategy. The objective of this human resources strategy is based on the fact that the greater the employee satisfaction, the greater the increase in productivity.
In this regard, the best way to find out whether an organization's employees are satisfied is through work climate surveys, which should be conducted on a regular basis. It is also necessary to encourage 360° feedback sessions, not only to strengthen individual performance, but also to improve the organizational culture.
The establishment of communication channels will also contribute to having the permanent dialogue that allows the necessary feedback for the continuous definition of the HR strategy. Feedback and recognition at work is one of the aspects most valued by employees, so having effective communication channels should be a priority for talent managers.
Professional development and training
Leadership and employee experience are among the top employee demands, and offering employees customized training and development opportunities is essential if talent is to be retained.
For this reason, investment in career plans, access to courses and certifications, and internal promotion are some of the elements that employees value most and that will prevent them from leaving for competing companies. It is also essential to create recognition systems to highlight achievements, and implementing bonus and reward programs will also help to bring talent closer to the organization.
Positive work environment
The work climate and organizational culture is one of the most important is one of the most important aspects of an employee experience strategy. If there is an atmosphere of companionship and "good vibes" is characteristic of the company, employees will be happier and the company's productivity will improve.
This environment is achieved, among other things, by improving technology in the workplace and designing a workspace that favors interaction among the people who make up the organization.
Offer work flexibilityPromoting a work culture that supports work-life balance and respects time away from work, and providing services that facilitate personal life are also measures that contribute to a more responsive and engaged workforce.
- Posted in Talent & HR
Artificial Intelligence Applications for Marketing
Artificial Intelligence for marketing is one of the catalysts of digital transformation by enabling the processing and analysis of huge volumes of data to anticipate buying behavior, improve campaigns and create more resonant content.
Discover how to apply artificial intelligence in marketing to gain a competitive advantage and superior engagement.
By integrating marketing AI into their strategies, companies can improve audience targeting and increase the ROI of their advertising initiatives. With case studies and straightforward tactics, marketers are equipped with the knowledge to make AI a centerpiece of their digital arsenal.
CMOs and marketers embracing AI are discovering how it drives efficiency and enriches customer interactions, ensuring that every touchpoint is informed and relevant. From predictive analytics for sales to chatbots for interactive customer service and real-time personalization, AI is forging the path to exceptionally personalized and highly effective customer experiences.
Real-time customization
One of the most important aspects of artificial intelligence for marketing is content personalization with AI. In this case, artificial intelligence performs an analysis of consumer behavior, navigation data and preferences, which allows marketing departments to offer personalized content in real time, as well as product recommendations based on AI. In this way, and by offering products or services relevant to each individual, the user experience is improved and conversion rates increase.
Chatbots and virtual assistants
It is one of the most widely used tools by marketing departments. The implementation of AI-powered chatbots has revolutionized customer service and real-time interaction.
The great advantage offered by cognitive virtual assistants is that they can answer frequently asked questions, guide users through the purchasing process and provide personalized information. In addition, their ability to learn from past interactions allows them to continuously improve their efficiency, resulting in a smoother and more satisfying experience for users.
Segmentation and predictive targeting
The audience segmentation with AI and predictive targeting have become priority tools for marketing departments as they allow them to optimize commercial strategies. Artificial Intelligence is able to develop a more precise segmentation as it analyzes huge amounts of customer data, so that, if until now CMOs and marketers relied on static categories, with AI-based segmentation they can evaluate customer behavior and preferences in real time.
Predictive targeting uses machine learning algorithms to predict future consumer behavior. Companies can thus direct their marketing campaigns to audiences that are more likely to become customers, maximizing the impact of their programmatic advertising campaigns , and can also perform AI-based price optimization and AI-based product recommendations.
Sentiment analysis
Companies can understand consumers' opinions about their products or services, identify potential problems and proactively adjust strategies. AI is also capable of performing sentiment analysis on social networks, which contributes to reputation management and enables faster response to market trends.
Content Automation
The marketing automation with AI is one of the most important features in the use of artificial intelligence for marketing. Thanks to its advanced use of artificial intelligence, a platform such as Digital Customer Engagement by aggity can automatically generate basic content such as reports, news and product updates.
With this platform, companies are able to analyze data in real time, optimize CRM through artificial intelligence or apply machine learning to determine consumer trends. In addition, thanks to its tools, marketing departments can perform advanced management of advertising campaigns, create content efficiently in social networks and use artificial intelligence in email marketing.
- Posted in Analytics & AI
Optimal renewable energies for the industry of the future
This post presents an analysis of the best renewable energy options in industry. In a context of evolution towards Industry 4.0, clean energy sources are essential to make industrial environments both more efficient and sustainable.
Discover the most effective renewable energy sources to move towards sustainable industrial production.
Renewable energies in industry are adapted to the different sectors and production contexts of each smart factory. The choice of energy will therefore depend on different factors. For example, solar photovoltaic energy will be perfect for factories with large roof spaces in industrial plants, while industrial sustainability will be improved in facilities located in places with constant air currents.
The amalgam of solutions that improve energy efficiency in the industrial energy efficiency in the industrial sector is wide-ranging. In recent times, many companies in the industrial environment are relying on the potential provided by applied geothermal energy and there are also numerous factories that are betting on the versatility of industrial biomass, capable of obtaining energy from biological waste. We analyze the advantages provided by each of them.
Photovoltaic solar energy
Industrial solar energy is one of the most widely used green energies among companies that want to improve energy efficiency in factories, a key aspect covered by the Smart Factory by aggity solution. In general, companies that opt for this type of energy source when increasing their investment in renewable energy do so because it significantly reduces energy costs in the medium and long term.
Although the initial investment can be high, solar panel technology and its implementation allows factories to generate their own electricity, which reduces their energy bill and also offers the possibility of selling the surplus to the grid. Moreover, these panels have very low maintenance costs compared to other types of energy.
However, the main problem with photovoltaic solar energy is its dependence on sunlight, so electricity generation can be intermittent, requiring energy storage solutions or connection to the conventional grid on days when there is no sun. In short, it is an effective energy system in areas such as southern Spain, where sunshine hours are abundant throughout the year. Another disadvantage of this technology is that it requires a large surface area for the installation of the solar panels.
In general, the companies that are most committed to this type of green energy infrastructure are those with high energy consumption and continuous operations, such as those in the manufacturing sector. The energy transition in manufacturing seems to go through this type of energy source because they can use the electricity generated by the panels constantly and store the surplus for use in periods with fewer hours of sunlight.
Wind energy
Within renewable energies in industry and with corporate sustainability. corporate sustainability as an objective, companies are also investing in the installation of on-site wind energy systems. As with solar energy, the main problem with the installation of wind turbines for industry has to do with the fact that wind is not a constant element, so this energy source is only advisable in places where this atmospheric phenomenon usually occurs.
It should also be borne in mind that this is a solution that requires a very high initial investment, so the return on investment will be long term. Maintenance costs, on the other hand, are relatively low, although higher compared to solar energy.
Once again, it is the manufacturing sector, as well as the chemical and metallurgical sectors, that are most committed to this energy in their strategy to reduce CO2 emissions in industry, since, in those places that are usually windy, it provides continuous electricity generation.
Biomass
In clean energy innovation, companies in the industrial sector are gradually beginning to allocate resources to industrial biomass. The main benefit of this type of energy source comes from its renewable nature and its ability to be used as a solid, liquid or gaseous fuel.
Biomass harnesses organic materials, such as agricultural or forestry residues, to generate heat and electricity. This not only reduces dependence on fossil fuels, but also converts waste recycling into energy, which favors the circular economy. Its main problem is that, although to a lesser extent than fossil fuels, it can generate atmospheric emissions, which would be detrimental to the company's sustainable energy policies. In addition, the amount of energy obtained with biomass is less than with other sources, so energy management in production is reduced.
The companies that are investing in renewable energy from biomass are those with processes that generate organic waste, such as the food industry or the paper industry.
Geothermal energy
Finally, one of the renewable energies in the industry that is having the greatest impact is geothermal energy. It is one of those that is benefiting most from renewable energy subsidies. Its main advantages are that it provides continuous energy and is not subject to climate fluctuations, although its availability is limited to areas with significant geothermal activity. It is also suitable for all types of industries.
- Posted in Industry